Copyright and Licenses
INFO ABOUT COPYRIGHT, LINCENSING AND SAVING MONEY ON PHOTOGRAPHY
What is a photography license?
Under copyright law, the photographer owns the photo unless the rights are given away or sold.
So we photographers reatain ownership of the photos and media, and sell our clients a license to use them. Licensing terms can vary depending on how the media is used, the length of time it is used for and what audiences it is intended for.
How does it work for Realtors?
Our Real Estate Agents purchase a limited-use license to use the media for the sale of the particular property only.
In order to purchase a Real Estate License, clients must have a current MLS number for the property.
The use of media is considered finished when the sale of the property is complete (or one year, whichever comes first).
Any further use of the photos (beyond the advertisement of the particular property) requires an additional license.
Due to the nature of the business, photographs are plentiful and have a short life span, which is how and why we keep our rates reduced for realtors.
How does it work for Stagers?
Stagers are a unique category for licensing, so we have broken it down as below:
Social media - allowed usage
Stagers that have set up a property for an existing client may share any listing photos on social media. We would appreciate a tag on social media posts.
linkedin: @tammy loverdos
Stagers who wish to use existing photography to generate sales and grow your business: - please contact us to purchase an extended license. Prices start at $25/photo.
Stagers who would like to purchase the full set of photos - please see Price Sharing method below. Please make sure to implement price sharing prior to the shoot.
As always, contact us for more information.
How does it work for Commercial photography?
Commerical licenses are designed for properties that do not currently have an MLS number.
These licenses may differ, but generally allow for use of media in perpetuity, or forever. There are also fewer restrictions on how to use the phtoos - online, print, magazine etc.
The idea is that these photos will confinue to assist your business make money for years to come.
Examples of commerical use include hospitality (hotels, bed and breakfasts), retail (restaurants, shops), commerical buildings (offices, condo buildings), design and build businesses, interior designers and contractors.
How can I save money? COST-SHARING!
This video explains how we license and copyright images and the difference between MLS and Commercial licenses.
Created by The Washington DC Region Real Estate Design And Architecture Guild